Contrast Strategy - freelance portfolio.Jack Easton has delivered research consultancy services in 30+ projects for 20+ private, public, and third sector clients operating in a range of industries. He is currently an MSc Business & Management (MBM) candidate at Strathclyde Business School and holds a first-class MA degree in Philosophy from the University of Glasgow.Jack engages with partners in Scotland’s innovation ecosystem to provide short-term additional capacity within startups, spin-outs, and new ventures by delivering tailored research and analysis projects that help founders to contrast their value proposition from competitors. His aim is to enable business success at critical inflection points whilst developing his knowledge and skills in concept validation, go-to-market strategy, and venture financing. Contrast Strategy is a portfolio of Jack's freelancing work.Jack is currently partnered with Strathclyde Inspire Accelerator.
Contrast Strategy - evidence generating.Over the last decade, 60% of startups have failed (PwC, 2025). Insufficient market research is a leading cause of this with 42% failing due to a lack of market need (CB Insights, 2024). By gaining a deeper understanding of your business and your target market you can improve your chances of success. Evidence-based insight can help to secure buy-in from investors and customers. Jack works side-by-side with founders to generate evidence by undertaking:
Strategy Development
Investment Proposals
Customer Analysis
Competitor Analysis
Marketing Attribution
Unique Research Projects
All of Jack's work generates outputs (such as reports, memos, slide-decks, infographics, and data points) which can be used by founders to evidence their value proposition.
Contrast Strategy - approachable.Reach out to Jack on LinkedIn or by Email (via the icons below) if you believe that your business would benefit from short-term, flexible, and cost-effective additional capacity to undertake research and analysis projects. Jack is particularly keen to partner with UK accelerator programmes and VCs.